Broker Check
Eddie Herrera, BFA, CPFA, RFC

Eddie Herrera, BFA, CPFA, RFC

VP, CEO

Eddie Herrera was born in Colombia, South America and moved to Palm Coast, Florida in 1977 and has been a Flagler County resident ever since. Eddie has a B.S.B.A Degree in Business specializing in Finance and Marketing from the University of Central Florida. He has been a business owner/operator in Flagler County since 1991. Eddie holds a Series 6, 7 and 66 Securities Registrations (held with LPL Financial) as well as a Florida Resident 215 License in Life, Health and Variable Annuities. Eddie completed his Behavioral Financial Advisor program and earned his BFA designation in 2019, the Registered Financial Consultant (RFC) Designation in 2020 along with his Certified Plan Fiduciary Advisor (CPFA) in March 2022.

Eddie completed the Dave Ramsey's Financial Coaching training back in 2010. Eddie is the past President of both the Flagler County Association of Realtors and the Sunrise Rotary Club. He was a former Flagler County School Board Member from 1998 to 2006 and was the first Hispanic to hold public office in Flagler County. Additionally, Eddie speaks Spanish fluently. In his spare time, Eddie enjoys spending active time outdoors, volunteering in his community in various service capacities, playing drums at his church, riding his Harley Davidson, teaching Spinning classes and Scuba Diving in the Caribbean any chance he gets with his wife Delilah.

Dave Ramsey is not an affiliate of Alliance Financial Partners or LPL.